Your Brand is Your Reputation
This means having a clearly articulated Brand Positioning, Personality, Promise and a Passion.
Your brand should be inspirational, something that you live up to, and something that might actually scare you a bit. Your brand should push you beyond what is currently imaginable. It should also be as humanly relatable as possible, because people understand people best. If your brand can exude “human speak” by taking a stance in attitude and personality, you’re 100x more likely to be relevant and memorable.
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